Fiat, our dear client, did it again: they lead the national sales ranking year after year since 2002. Fiat asked us to help them to spread the word about their most recent title, specially to young audiences. 

 

We called Porta dos Fundos, a huge YouTube comedy channel, and comissioned 3 videos about Fiat's leadership. They did everything - from the scripts to the films - exploring our concept: "Anyone can be a leader, but only Fiat is national sales leader for more than a decade".

 

Our leadership campaign has now more than 9mm views and has been called "YouTube's Case of The Year" by Google Brazil. The campaign was also mentioned by Forbes on their article about YouTube phenomena. Besides that, brazilian young adults had looooooved the videos and our client is very happy :}

 

Agency: Sunset

Creative Direction: Gica Yabu, Pipo Calazans & Guto Cappio

Art Direction: Andre, Kleber, Robson Felicio & Tiago Cordeiro

RTV Production: Joaquim Carriço

Scripts and Video Production: Porta dos Fundos